Bait Box on the Rock is a family-run business that prides itself on customer service. With various types of live bait, tackle and fishing gear, customers are sure to find what they are looking for. The business has an in-house custom rod builder who also does rod and reel repair. For anything not in stock, special orders are accepted, and the business is also an Old Hickory Buildings dealer, featuring customizable, portable utility sheds and barns. Assistance is easy to come by, as staff is comprised of seasoned fisherman from the Fort Atkinson area, who have grown up fishing the Rock River and Lake Koshkonong waters.